Driving revenue through uncommon marketing strategy

Setting aggressive revenue goals is typical for most B2B companies, but having a clear path to achieve them is the real challenge. Aligning the right marketing activities is critical to get a return. Our clients get results because they focus on one thing – what their customers need.

Marketing your business doesn’t have to be stressful, but you do need a strategy

“I need more clients.”
– Business Consultant
“I don’t know how to market my company.”
– ACCOUNTING BUSINESS OWNER
“I want to stand out from the competition.”
– Human Resources Consultant
“I’m not sure if I’m getting the most out of my marketing budget.”
– Law Firm Partner, Owner
“I’m not sure what my messages should be.”
– Operations Consultant
“I’m not attracting the right kinds of clients.”
– Business Coach
“My networking isn’t giving me the right referrals.”
– CPA Business Owner
“I want to go up-market for bigger, better clients.”
– Digital Agency President

“If you speak to the heart of your ideal client’s pain points, challenges and struggles, you can create engagement in a powerful way.”

— Susan Gold, Founder, Susan Gold Coaching

Susan Gold Coaching clients are
often looking to…

Attract a higher caliber client in order to charge full value for their services

Stand out from their competition, often in a highly commoditized industry

Gain clarity on marketing “channels” that will connect with their targeted prospects

Realize an ROI for their time, energy and money spent on marketing activities

Create consistency with visibility, awareness and quality lead generation

Leverage networking more effectively to fill the pipeline with highly-desirable prospects.

Begin with the end in mind

To get results, we start backwards by defining the end goal and how we’ll measure success. We look at different approaches, often uncommon paths to reach those goals. Then we build focused, thoughtful strategies founded in data that result in powerful, authentic marketing. Practical and effective.

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About
Susan Gold

Susan Gold, our founding partner, is a sought-after leader and strategist whose background includes over four decades of successfully creating clear marketing strategies to grow each client’s bottom line. Leveraging our Ideal Client Methodology™, our data-driven process is the secret sauce that results in practical, effective marketing action plans.

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Services Offered

For Owners:
Unleash Your Ideal Clients

Private, one-on-one marketing strategy coaching in six 1-hour sessions. Collaborating on the fundamentals and leveraging our Ideal Client Methodology™, you’ll have a clear understanding of your marketing strategy and the practical action plan that will align with your goals.

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For Teams:
Unleash Your Ideal Clients

Private group marketing strategy coaching for your leadership, business development or marketing teams enables participation, and therefore ownership, of your company’s marketing goals and objectives, and the path to achieve them.

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Consulting
Services

Full custom consulting services are available to address challenges and leverage opportunities for companies with more strategic questions to resolve. The Ideal Client Methodology™ fundamentals are developed and built upon, creating a broader and deeper customized strategic plan.

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Schedule a Consultation

Testimonials

“If you want unvarnished, insightful solutions to today’s strategic business challenges, there is no better talent than Susan. I’ve watched first hand as she pinpointed issues in an hour discussion that have stymied internal management for years. Better yet, she can guide you and your team back to best practices.”
– Data Consultant, Owner
“An investment in Susan is an investment in yourself and your company. Susan fundamentally changed the way we viewed the value that our firm provides, the way we talk about that value, and the places where we talk about it. Susan was able to shift our focus, and save us enormous amounts of time in the process by identifying effort that was being wasted talking to the wrong audiences. Do yourself a favor, schedule a meeting with Susan, and start taking your business to the next level.”
– Managing Partner, Digital Agency
“Susan is a joy to work with. She is great at hearing your needs and tailoring her work to meet those needs. I highly recommend her services.”
– Partner, CPA
“Susan has played a pivotal role in shaping my business that highlights my values, experience and knowledge. Susan’s out of the box thinking and unique viewpoints were invaluable to me when creating a new business model. Through her guidance, I have established a foundation of positively impact businesses and breakdown barriers that I once thought were impossible. Susan: Thank you for being my mentor, coach and strategist.”
– Owner, Operations Consultant
“I retained Susan Gold as a technical marketing coach in order to expand my practice and improve my revenue stream. Ms. Gold put me through a high effective 6-session program, looking at both the strong points and weak pointes of my Practice. As a result of these highly detailed and granular bi-weekly sessions, Ms. Gold created actionable items for implementation that have resulted in my becoming more effective in targeting the “right” firms for my practice. In addition, Susan recommended additional external resources that will add to my success overall. I can recommend Susan Gold’s coaching practice as being highly effective and successful.”
“Working with Susan has been a game-changer for me both personally and professionally. I was stuck in a place of knowing I needed to make some major changes to my business model but wasn’t sure exactly where to start. Susan’s out-of-the-box thinking helped me to see things from a different perspective. She really roadmaps your path to success…outlining how to determine who your ideal customer is, what are their pain points, what problems you solve to ease their pain points. And that’s just the tip of the iceberg. I now have a clearer vision of what my business is and am able to see things from a different perspective. I’m forever grateful for you, Susan!”
-Owner, Marketing Agency
“Working with Susan opens up ideas and opportunities that aren’t always obvious when in the middle of building a business or chasing after a dream. Susan provides a methodical approach to determining goals and targeting clients, with actionable steps in-between sessions to build on the work within sessions. She is incredibly adept at matching her client’s energy and style mirroring them and then using both to achieve a significant amount of objectives within each session.”
– Executive Coach
“I wanted to make some real strides with my Marketing in the next 2 years. I knew I needed help and wanted to make sure I got more out of my Marketing Plan than just a bunch of ideas or “talk” about what to do. I knew that I could get excited in a session and just talk ideas and I mentioned that to Susan and she paid attention and listened. Not only is her big picture strategic advice spot on, and she has the great ability to let the session be what I want it to be, and she also helps me stick to me original marketing goals. I get a real value out of each and every session, and even better, her advice has led me to the perfect potential clients which will easily make my ROI 3-5X. If you have questions about making your Marketing really work, don’t hesitate to reach out to Susan.”
– Business Coach

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4 Must-Do Actions to Attract Your Ideal Clients

To fill the sales pipeline with new prospects that are profitable and a great fit for your company, you need to start somewhere.

Here’s what you can do right now to get real results.

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4 Must-do Actions to Attract Your Ideal Clients

Where experience, wisdom and collaboration lead to powerful, practical strategies.

You deserve a marketing strategy that works. Start attracting your ideal clients with a custom roadmap created specificially for your business.

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