Blog

You’ll find a variety of marketing strategy tips in this blog.

All Prospects are not equal: The importance fo targeting your ideal clients

All Prospects are Not Equal: The Importance of Targeting Your Ideal Clients

A well-thought-out strategy is essential in any business that wants to grow. Where does one begin? I’ve found the best way to solve a strategic problem is to start with …

CONTINUE READING

It's Not About You: Creating Messaging that Engages

It’s Not About You: Creating Messaging that Engages

How many times have you read or heard marketing messages from a company that, once you think about it, actually says nothing? Maybe it was filled with “marketing speak” or …

CONTINUE READING

Finding the Best Marketing Channels for Success

Stay Out of the Soup (or finding the Best Marketing Channels for Success)

When asked why he robbed banks, the famous early 20th century criminal Willy Sutton replied, “because that’s where the money is.” You’re not robbing banks, of course, but you do …

CONTINUE READING