Marketing Strategy Coaching for Teams
Creating marketing strategy together gives your team a role in the development and ownership in the strategy.
For businesses with multiple stakeholders, we offer a private group version of our Ideal Client Methodology™, delivered via Zoom.
Through our six-step process completed in 6-12 one-hour sessions, we bring together the client history data and the team’s collective perspectives, gain alignment around their most desirable, best-fit clients, what differentiates them from their competitors and the best way to reach their target markets and grow the business.
Clarity and focus create efficiency which is highly effective – everyone is a key player in marketing your company.
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Benefits
“Results”
Revenue matters. Working with prospects that have a clear need, are able and willing to pay for your company’s solution become the norm. And, in many cases, the result is a higher per transaction value, increased number of clients and higher share of their budget.
Increased Clarity
No more circular conversations about whether you should use social media or invest more in paid advertising. Knowing what to do, and what not to invest time, money or energy in, are pathways to success.
Effective Messaging
Having a clear understanding of your “elevator pitch” in all situations such as networking, proposals, marketing promotion, the website, etc. drives success through the power of consistency and a decision-maker focus.
Being “Change-Ready”
If you are prepared for change, there’s little to fear. Having a foundational plan is easier to adjust than trying to adjust reactively, while things are shifting.
“The Right Engagement”
Getting traction with the ideal prospects that are a good fit changes not only your numbers but how you feel about your company and how you interact. It’s easier to sell when you/your team are clear, excited and confident.