Marketing Strategy Consulting
Philip Kotler, known as the “Father of Modern Marketing”, defines marketing strategy as “the overarching plan or high-level approach that guides the actions and decisions of a business”. This work includes decisions related to target market, positioning, value proposition and competitive differentiation.
It’s important to understand the market, client history, how and why they buy, and where they sit in the competitive landscape. In short, strategy is the “what and why” of marketing.
Unfortunately, for many companies, tactics often overshadow the strategy because they make leadership feel that something tangible is being done. But action without a strategy is the best way to confuse movement with progress—and fly through your marketing budget in the process.
Strategy = Roadmap
Susan Gold Coaching provides custom strategic consulting services for B2B companies that answer the “big questions” that align with growth and expansion objectives.
do we identify our next growth market and size the opportunity?
do we direct our team and marketing dollars geographically?
do we determine our ROI and marketing effectiveness?
do we align sales and marketing strategy for a united effort?
We’re drowning in data but we don’t know what we should do next.
can we do differently to compete more effectively?
do we redirect our marketing resources to more effectively fill our pipeline with the right prospects?
can we better understand the current needs of our customers?
These big-picture questions need practical, data-driven answers that are timely and responsive. Based on in depth input, a detailed, custom proposal and project scope would be provided including objectives, action steps and outcomes, keys to success and interdependencies, timeframes and fees.