Upcoming Workshops
Practical, one-hour sessions designed to help professionals create strategies to grow their business that build clarity, confidence, and momentum.
- Workshops consist of a 15-20 minute talk with an open Q&A for all attendees.
- Registrations are limited to less than 10 attendees.
- To minimize interruptions, late arrivals after 5 minutes from start time will not be accepted but you are welcome to re-register.
- Attendees receive the presentation deck and recording, along with additional tools and resources.
Networking Strategies
“5 Key Activities for a Greater ROI”
Is networking a giant frustration or a well-oiled machine driving your new business development?
Are you getting the right referrals, lukewarm introductions that go nowhere, or maybe no action at all?
Having a clear strategy will not only up your game but reduce inefficient and ineffective efforts to build your strategic partners and engage with your key decision makers. What are the 5 key activities to pay attention to increase your networking ROI?
Join Susan Gold, marketing strategy coach, to keep things practical and results oriented.
Marketing Strategy
“Marketing’s Dirty Little Secret & How to Avoid It”
Marketing has become more complex for businesses of all sizes. Technology should be making it easier to market our companies, but many end up struggling, “throwing spaghetti against the wall” to see what works.
Learn more about “Marketing’s Dirty Little Secret” – we’ll discuss 3 main reasons why the marketing world is chaotic and learn how to avoid it by creating a clear approach to your marketing strategy. Imagine not having the endless, circular conversations about marketing! We’ll have a lively Q&A session so bring your burning marketing questions!
Meet Susan Gold
With over four decades of marketing, sales and business development experience, Susan has sat in every marketer’s seat possible: ad agencies, Corporate marketing for Fortune 100, mid-sized tech firms and finally as an independent marketing consultant in 2010. Susan brings a unique perspective to marketing and strategy development. She created Susan Gold Coaching to focus her clients on developing simplified marketing strategies for small to mid-sized companies.
Susan believes marketing is often out of alignment and with a focused, data-driven process, clients gain confidence and clarity and they know exactly what to do (and what not to do). Susan works with B2B CEOs, business owners and leadership teams in professional services, financial technology, commercial and industrial firms that are ready to attract clients that are profitable and a great fit.