Your Marketing “To Do List” Is Not a Marketing Plan
Mid-market firms keep buying tactics when they need a strategy first. Here is how to tell the difference. A senior advisor at a mid-market firm sent me his marketing list …
The “I Need a New Website” Red Herring
I hear this often from clients and prospects. What they’re really saying is, “I need to do something about my marketing, so I guess I should update my website.” …
How Would Your Prospects Rank Your Messaging?
Have you ever taken the time to step back and consider your own marketing messaging? Do you tend to talk all about your process, or maybe your credentials? Or do …