It’s Your Website, But It’s Not About You
B2B websites look better than they did five years ago. Cleaner design, faster load. What hasn’t improved is whether the person the site was built for recognizes themselves in it. …
Your Marketing “To Do List” Is Not a Marketing Plan
Mid-market firms keep buying tactics when they need a strategy first. Here is how to tell the difference. A senior advisor at a mid-market firm sent me his marketing list …
Math, Ikea and Marketing: Order Matters
Understanding the difference between sales, business development, and marketing is crucial for effective growth. Learn how to streamline your processes by asking the right questions.
A Simplified Strategy for SEO
The Importance of Being Found In today’s digital landscape, being found by your target audience can make all the difference in the success of your business. Search engine optimization (SEO) …
The “I Need a New Website” Red Herring
I hear this often from clients and prospects. What they’re really saying is, “I need to do something about my marketing, so I guess I should update my website.” …
Stay Out of the Soup (or finding the Best Marketing Channels for Success)
When asked why he robbed banks, the famous early 20th century criminal Willy Sutton replied, “because that’s where the money is.” You’re not robbing banks, of course, but you do …