Marketing Strategy – Why Should I Care?
“Strategy” is a funny word. Not so much comical as quizzical. It’s commonly used, but frankly, not often used correctly, and definitely not well understood. With that in mind, I’ve …
As You Look Back at 2023, What Should You Know?
Your numbers only tell part of the story. However you approach your planning for 2024, it’s important to look back to get a clear-eyed understanding of what happened during the …