If you ask 5 different marketing professionals what a marketing strategy is, you’ll likely get 5 different answers. Even the first term, “marketing,” is easy to misuse. Why? Because too …
Change is in the air. Professional services companies—consulting firms, accounting/CPA firms, law offices, marketing agencies, software developers—are all looking at their next step. Sure, growth by acquisition or merger is …
Understanding the difference between sales, business development, and marketing is crucial for effective growth. Learn how to streamline your processes by asking the right questions.
“Strategy” is a funny word. Not so much comical as quizzical. It’s commonly used, but frankly, not often used correctly, and definitely not well understood. With that in mind, I’ve …
