Your Marketing “To Do List” Is Not a Marketing Plan
Mid-market firms keep buying tactics when they need a strategy first. Here is how to tell the difference. A senior advisor at a mid-market firm sent me his marketing list …
The “Networking One-Pager”: Make it easier for your network to connect you.
You just had a great one-to-one. You clicked, you shared your story, and they totally get what you do. You leave energized, thinking, “This person is going to be an …
The Hidden Question That Could Transform Your Professional Services Firm
Does your firm truly know why clients hire you? If you answered “yes” without hesitation, you might want to reconsider. Most B2B professional services firms believe they understand their value …
Conferences: Prospecting Goldmine or a Budget-Sucking Channel?
According to 2025 research by Cvent, 72% of conference attendees are more likely to buy from exhibitors they meet at trade shows, and 67% of trade show attendees represent a …
The Illusion of Business Development
I just attended a regular monthly networking meeting with about 35 experienced business advisors. We approached the part of the meeting where it’s time for testimonials – a very important …
The Top 6 Questions to Consider for Sales, Business Development, and Marketing
Understanding the difference between sales, business development, and marketing is crucial for effective growth. Learn how to streamline your processes by asking the right questions.