Services

Susan Gold Coaching offers a wide range of strategy coaching and consulting, depending on the client’s needs. We can determine the best approach during a free consultation discussion focused on the issues that need to be resolved and opportunities to be leveraged.

For owners

Private, one-on-one marketing strategy coaching program includes six, 1-hour sessions. Using our Ideal Client Methodology™, we uncover the most desirable, ideal client targets that are profitable and generate high levels of revenue. Attracting clients that are a great fit often means they are respectful of you and your employees, value your services and don’t hesitate to pay for that value.

We develop authentic and engaging messaging as a communications platform and then we create your marketing roadmap to execute your strategy. This custom marketing execution roadmap outlines specific activities to achieve your goals.

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Business owners often define their ideal clients as profitable, respectful, loyal, willing to provide references and true partners.

— Susan Gold, Founder, Susan Gold Coaching

For teams

Creating the marketing strategy together gives your team a role in the development and ownership in the strategy. For businesses with multiple stakeholders, we offer a private group version of our Ideal Client Methodology™.

Through our 6 step process we bring together the team’s collective perspectives, gain alignment around their most desirable clients, what differentiates them from their competitors and the best way to reach the market and grow the business.

Clarity and focus creates efficiency and is highly effective – everyone is a key player in marketing your company.

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Consulting services

If your business has big questions, challenges to address and opportunities to maximize, we can create a strategic path forward. Our strategic marketing engagements work to uncover the most desirable clients, create a clear profile for targeting and develop a clear roadmap and messaging for growth. In addition to our Ideal Client Methodology™ process we provide SWOT and competitive analysis, pricing, offer and partnering strategies, success metrics and enable sales and marketing alignment.

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Industries Served

Accounting, Bookkeeping,
CPA Firms

Consulting & Coaching Firms

Law Firms

Manufacturing & Industrial

Software Development & Technology

Commercial

Client Success

Now I’m attracting my Dream Clients and getting paid for my value.

Owner, Operations Consulting Company What was happening before working with Susan Gold Coaching? “I didn’t have a clear path forward for my operations consulting business. I was creating projects with …

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I never imagined this level of revenue growth and clarity regarding my marketing strategy. The numbers tell the story.

Founder/CEO, Data Consulting Firm What was happening before working with Susan Gold Coaching? “I was in very early stage, going through the birth canal as a company. I had filed …

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Testimonials

“If you want unvarnished, insightful solutions to today’s strategic business challenges, there is no better talent than Susan. I’ve watched first hand as she pinpointed issues in an hour discussion that have stymied internal management for years. Better yet, she can guide you and your team back to best practices.”
– Data Consultant, Owner
“An investment in Susan is an investment in yourself and your company. Susan fundamentally changed the way we viewed the value that our firm provides, the way we talk about that value, and the places where we talk about it. Susan was able to shift our focus, and save us enormous amounts of time in the process by identifying effort that was being wasted talking to the wrong audiences. Do yourself a favor, schedule a meeting with Susan, and start taking your business to the next level.”
– Managing Partner, Digital Agency
“Susan is a joy to work with. She is great at hearing your needs and tailoring her work to meet those needs. I highly recommend her services.”
– Partner, CPA
“Susan has played a pivotal role in shaping my business that highlights my values, experience and knowledge. Susan’s out of the box thinking and unique viewpoints were invaluable to me when creating a new business model. Through her guidance, I have established a foundation of positively impact businesses and breakdown barriers that I once thought were impossible. Susan: Thank you for being my mentor, coach and strategist.”
– Owner, Operations Consultant
“I retained Susan Gold as a technical marketing coach in order to expand my practice and improve my revenue stream. Ms. Gold put me through a high effective 6-session program, looking at both the strong points and weak pointes of my Practice. As a result of these highly detailed and granular bi-weekly sessions, Ms. Gold created actionable items for implementation that have resulted in my becoming more effective in targeting the “right” firms for my practice. In addition, Susan recommended additional external resources that will add to my success overall. I can recommend Susan Gold’s coaching practice as being highly effective and successful.”
“Working with Susan has been a game-changer for me both personally and professionally. I was stuck in a place of knowing I needed to make some major changes to my business model but wasn’t sure exactly where to start. Susan’s out-of-the-box thinking helped me to see things from a different perspective. She really roadmaps your path to success…outlining how to determine who your ideal customer is, what are their pain points, what problems you solve to ease their pain points. And that’s just the tip of the iceberg. I now have a clearer vision of what my business is and am able to see things from a different perspective. I’m forever grateful for you, Susan!”
-Owner, Marketing Agency
“Working with Susan opens up ideas and opportunities that aren’t always obvious when in the middle of building a business or chasing after a dream. Susan provides a methodical approach to determining goals and targeting clients, with actionable steps in-between sessions to build on the work within sessions. She is incredibly adept at matching her client’s energy and style mirroring them and then using both to achieve a significant amount of objectives within each session.”
– Executive Coach
“I wanted to make some real strides with my Marketing in the next 2 years. I knew I needed help and wanted to make sure I got more out of my Marketing Plan than just a bunch of ideas or “talk” about what to do. I knew that I could get excited in a session and just talk ideas and I mentioned that to Susan and she paid attention and listened. Not only is her big picture strategic advice spot on, and she has the great ability to let the session be what I want it to be, and she also helps me stick to me original marketing goals. I get a real value out of each and every session, and even better, her advice has led me to the perfect potential clients which will easily make my ROI 3-5X. If you have questions about making your Marketing really work, don’t hesitate to reach out to Susan.”
– Business Coach

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4 Must-Do Actions to Attract Your Ideal Clients

To fill the sales pipeline with new prospects that are profitable and a great fit for your company, you need to start somewhere.

Here’s what you can do right now to get real results.

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4 Must-do Actions to Attract Your Ideal Clients