Articles & Tools
You’ll find a variety of marketing strategy tips and tool resources to support your strategy efforts!
Click here to receive monthly strategy tips
Business Development, Strategy
There’s Revenue Hiding in Your Spreadsheets
The big divide Everyone is working towards a fourth quarter number which closes out the year. It’s always a scramble, and this year’s sales and marketing effort was likely more …
Ideal Clients, Marketing Channels, Web Strategy
It’s Your Website, But It’s Not About You
B2B websites look better than they did five years ago. Cleaner design, faster load. What hasn’t improved is whether the person the site was built for recognizes themselves in it. …
Business Development, Ideal Clients, Marketing Channels
Your Marketing “To Do List” Is Not a Marketing Plan
Mid-market firms keep buying tactics when they need a strategy first. Here is how to tell the difference. A senior advisor at a mid-market firm sent me his marketing list …
Business Development, Networking, Tools
The “Networking One-Pager”: Make it easier for your network to connect you.
You just had a great one-to-one. You clicked, you shared your story, and they totally get what you do. You leave energized, thinking, “This person is going to be an …