Articles & Tools
You’ll find a variety of marketing strategy tips and tool resources to support your strategy efforts!
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Business Development, Networking
The Illusion of Business Development
I just attended a regular monthly networking meeting with about 35 experienced business advisors. We approached the part of the meeting where it’s time for testimonials – a very important …
Ideal Clients, Positioning, Strategy
Shifting. Pivoting. Realigning.
Change is in the air. Professional services companies—consulting firms, accounting/CPA firms, law offices, marketing agencies, software developers—are all looking at their next step. Sure, growth by acquisition or merger is …
Focusing on the Pain: Effective Sales Tools to Win the Business
Recently after creating a new sales tool, a client of mine shared with me, “I just took my prospect through my “Pain Cycle” diagram that you recommended and she said …
Network Like a Pro: Strategies for Success (or Everything you need to know about networking but are afraid to ask)
Not everyone enjoys networking. Some people loathe it. Some feel too shy or too unsure to put themselves “out there” to try and connect with others to grow their business. But love it or hate it, networking is—or can be—an extremely effective way to grow your business, so whichever camp you fall into, networking can make the difference between success and failure.