Articles & Tools
You’ll find a variety of marketing strategy tips and tool resources to support your strategy efforts!
Click here to receive monthly strategy tips
Business Development, Networking, Sales, Tools
Conferences: Prospecting Goldmine or a Budget-Sucking Channel?
According to 2025 research by Cvent, 72% of conference attendees are more likely to buy from exhibitors they meet at trade shows, and 67% of trade show attendees represent a …
Planning, Positioning, Strategy
Top Marketing Strategy Mistakes B2B Professional Services Firms Make
If you ask 5 different marketing professionals what a marketing strategy is, you’ll likely get 5 different answers. Even the first term, “marketing,” is easy to misuse. Why? Because too …
Business Development, Networking
The Illusion of Business Development
I just attended a regular monthly networking meeting with about 35 experienced business advisors. We approached the part of the meeting where it’s time for testimonials – a very important …
Ideal Clients, Positioning, Strategy
Shifting. Pivoting. Realigning.
Change is in the air. Professional services companies—consulting firms, accounting/CPA firms, law offices, marketing agencies, software developers—are all looking at their next step. Sure, growth by acquisition or merger is …