Blog
You’ll find a variety of marketing strategy tips in this blog.
Are You Leveraging “Success Paths” to Attract Ideal Clients?
As business owners, we’re always thinking about where our next clients are going to come from. If we’re smart (which, of course, we are), we’re thinking about not just our …
Why is The Why So Difficult? The Key to Positioning Effectively
When was the last time you were looking for someone to help you with a problem? Maybe you needed a bookkeeper or an attorney. Or you were thinking your website …
How Would Your Prospects Rank Your Messaging?
Have you ever taken the time to step back and consider your own marketing messaging? Do you tend to talk all about your process, or maybe your credentials? Or do …
Messaging—it’s a Pain (in the) but…
Of all the difficult (and yes, painful) things we do to market our companies, creating effective messaging is at the top of the list. Yes, it’s hard to think about …