Blog
You’ll find a variety of marketing strategy tips in this blog.
Messaging—it’s a Pain (in the) but…
Of all the difficult (and yes, painful) things we do to market our companies, creating effective messaging is at the top of the list. Yes, it’s hard to think about …
Stay Out of the Soup (or finding the Best Marketing Channels for Success)
When asked why he robbed banks, the famous early 20th century criminal Willy Sutton replied, “because that’s where the money is.” You’re not robbing banks, of course, but you do …
It’s Not About You: Creating Messaging that Engages
How many times have you read or heard marketing messages from a company that, once you think about it, actually says nothing? Maybe it was filled with “marketing speak” or …
All Prospects are Not Equal: The Importance of Targeting Your Ideal Clients
A well-thought-out strategy is essential in any business that wants to grow. Where does one begin? I’ve found the best way to solve a strategic problem is to start with …