Blog
You’ll find a variety of marketing strategy tips in this blog.
How Would Your Prospects Rank Your Messaging?
Have you ever taken the time to step back and consider your own marketing messaging? Do you tend to talk all about your process, or maybe your credentials? Or do …
Messaging—it’s a Pain (in the) but…
Of all the difficult (and yes, painful) things we do to market our companies, creating effective messaging is at the top of the list. Yes, it’s hard to think about …
Stay Out of the Soup (or finding the Best Marketing Channels for Success)
When asked why he robbed banks, the famous early 20th century criminal Willy Sutton replied, “because that’s where the money is.” You’re not robbing banks, of course, but you do …
It’s Not About You: Creating Messaging that Engages
How many times have you read or heard marketing messages from a company that, once you think about it, actually says nothing? Maybe it was filled with “marketing speak” or …